Global Personal Data Protection / Privacy Policy / GDPR



Data privacy is of high importance for PR electronics, and we want to be open and transparent about how we use your personal data. 


Our updated Data Protection/Privacy Policy provides important details on how we process and protect your personal data.


This policy explains the what, how and why of the information we collect when you visit our website, buy our products or use our services. It also outlines the specific ways we use and disclose that information. We take your privacy extremely seriously, and we never sell lists or email addresses.


If you apply for one of our open job positions or file an unsolicited job application via our website, you should note that a seperate personal data protection policy applies, which is available here.



What types of personal data do we process?


We might process the following personal data and information that can be used to identify you:

  • Full name
  • Email
  • Phone Number
  • Organization
  • Country
  • Job Title
  • Industry
  • Department
  • Information about how you browse our website or use our services (find more information under the section “cookies”)
  • Your geographic location (indicated by your IP address or GPS information)
  • Other contact information related to you or your workplace that we require to deliver our products and services



Why and how we use your personal data


We will use your personal data to optimize your digital experience through personalized, relevant marketing content. We base our findings on your browsing behavior, previous purchases, what you have clicked on and information you have submitted to us. We will use the information we receive for purposes such as:

  • Completing your registration to an event, e-learning platform or webinar
  • Sending relevant newsletters with information about events, application stories, webinars, and news
  • Completing surveys and statistics
  • Responding to your inquiries of any nature
  • Maintaining and updating our list of contact persons and details and/or customer/supplier relationship management system information
  • Serving relevant marketing communications through services such as Facebook, LinkedIn or Twitter
  • Complying with legal obligations





A cookie is a small data file that is saved on your computer, tablet or mobile phone. A cookie is not a program that can contain harmful programs or viruses.


Cookies are necessary for the homepage to function. Cookies help us get an overview of your visit to the homepage so that we can continually optimize and adjust the homepage to your requirements and interests. On a very general level, cookies are used as part of our services in order to show content that is as relevant as possible to you. We use third-party cookies to perform cross-site tracking, which allows us to market in other sites/channels such as LinkedIn and Facebook.


We recognize that you may wish to maintain the confidentiality of the personal information you give online. For more detailed information, please read our cookie policy under the cookie notice.



Who can access your data


PR electronics will never pass on, sell or swap your data for marketing purposes to third parties outside our organization. Data that is forwarded to third parties is used solely to provide you with services such as relevant PR electronics geographical distributors. 


We may use third-party cookies such as Google Analytics to compile and store anonymous statistics about browsing patterns or site behavior and build a demographic profile. This data is collected along with other visitor data to form a collective analytics report. 


It is important to note that this data is not personally identifiable and is used only for reporting/statistical purposes. Again, if you do not consent to this please adjust your settings in the cookie notice.


All third parties with which we share this information are required to use your personal information in a manner consistent with this policy.


PR electronics can be bound to share information with legal authorities or local and global law enforcement agencies to complete investigations. Please be aware that such recipients will have an independent right or obligation to process your personal data.



How long do we save your data? 


We will keep your data for direct marketing purposes until you withdraw your consent. 



Safeguarding your information


We take reasonable and appropriate measures to protect personal information from loss, misuse and unauthorized access, disclosure, alteration and destruction, taking into account the risks involved in the processing and nature of the personal information.


Emails are stored in Microsoft Outlook, our CRM and our ERP system on our own servers. Other personal data may be transferred to our CRM or ERP system or other systems all on our own servers protected by appropriate organizational and technical security measures such as anti-virus software, firewalls and encryption to avoid unauthorized access.


We have taken reasonable measures to ensure deletion or anonymity of your personal data when it is no longer needed for the purposes for which it was collected and subsequently processed.



Your right to withdraw your consent


You have the right to withdraw your consent for the processing of your personal data. You can opt-out from direct marketing by following the instructions in each marketing email or by contacting PR electronics via the contact form on our website or phone.  



Your rights


You have the right to request information about the personal data we hold on you at any time.


You may request to access, correct, amend or delete information we hold about you by contacting us. Unless prohibited by law, we will remove any personal information about you from our servers at your or their request. There is no charge for an individual to access or update their personal information.


We do our best to keep your data accurate and up to date, to the extent that you provide us with the information we need to do so. 


If your data changes (for instance, you have a new email address), then you are responsible for notifying us of those changes. Upon request, we will provide you with information about whether we hold, or process on behalf of a third party, any of your personal information. 





If you believe PR electronics has processed your personal data incorrectly, we encourage you to contact us. 


If at any time, you believe that we have infringed upon your rights according to the personal data processing regulation, you can also lodge a complaint with the relevant supervisory authority. 



Where do we store your data?


The data that we collect from you is stored within the European Economic Area (“EEA”). However, it may also be transferred to and processed in a country outside of the EEA. Any such transfer of your personal data will be carried out in compliance with applicable laws.


Some of our offices are located outside of the EEA, so your information may be transferred to, stored or processed in a country outside the EEA. While the data protection, privacy and other laws of countries outside the EEA might not be as comprehensive as those in your country, we take many steps to protect your privacy. By using our website, you understand and consent to the collection, storage, processing and transfer of your information to our facilities outside the EEA and those third parties with whom we share data as described in this policy. 



Updates to our Privacy Notice


We may need to update our Privacy Notice. The latest version of the Privacy Notice is always available on our website. We will communicate any material changes to the Privacy Notice, such as the purpose of why we use your personal data, the identity of the Controller or your rights.





If you have any inquiries about your data, please contact us at:
PR electronics A/S
Lerbakken 10
8410 Rønde

Phone: +45 86 37 26 77