Privacy (Confidentialité)


At PR electronics we recognize that you may wish to maintain the confidentiality of the personal information you give online and we are aware that we are obliged to provide appropriate protection and responsible processing of all the personal information we receive.
If you feel you cannot accept our privacy policy, we advise you not to use the Website.


Personal information
The term "Personal information" is used to describe any information that can be used to identify a physical person, including, although not restricted to, that person's first and last name, age, gender, private address or another physical address, E-mail address, or any other contact details, regardless of whether these refer to the person's home or workplace address.

What kinds of personal information do we gather and process?
As a rule, you can access the Website without letting us know who you are and without giving any personal information about yourself.
However, PR electronics does need to register specific personal information in order to trade with you, and deliver news bulletins and other services.

PR electronics registers and processes information about you when:

  • You enter information when you create or change your user account with us in order to use certain services.
  • You send us an enquiry or give us feedback 
  • and when you give any kind of personal information to us via the Website.


PR electronics registers only the personal information that is necessary in order to supply the service you have requested (e.g. your E-mail address or private address).

In addition to the information you provide, your computer will automatically deliver data, which is registered at PR electronics so that we can analyse how users use the Website. To do this we use Google Analytics.

PR electronics never receives personal information about users of our Website from a third party.
PR electronics does not store information on methods of payment, such as debit card numbers, bank account numbers, or similar.


Who do we disclose personal information to?
Personal information entered on the Website is disclosed only to:


  • companies in the PR electronics group.
  • carefully selected third parties entrusted to use your personal information in order to deliver the goods or services you have ordered.


PR electronics only discloses personal information in accordance with applicable legislation.

To develop and improve the Website, we gather statistical data on how users use the site. The statistical data is used only in its accumulated form, e.g. to see which pages and browsers are most frequently used by our users.
PR electronics uses Google Analytics and Ubivox to register website visitor data and discloses the IP addresses in the data to Google Analytics and Ubivox.

Google Analytics and Ubivox may also disclose the data to a third party where this is legally required, or to a third party working for them.
With the exception of the above, PR electronics does not disclose data relating to the individual user and how he/she uses the services provided on our website.


How do we store your personal information?
Personal information is stored on servers in Denmark. Some personal information is managed by a third party (data processor), which stores and processes personal information on PR electronics' behalf in accordance with this privacy policy and applicable legislation relating to the protection of personal information.

We store personal information only for as long as this is necessary for the above-mentioned purposes.


Access to the information
You can, if you wish, request that we contact you in connection with an offer on a product or service or to unsubscribe from newsletters.
We can inform you which information we have registered about you and you are entitled to object to our registering your personal information. If you wish to receive information about which of your personal information we process or if you wish to object to our processing your personal information, contact us here:


In addition to the details you enter when you make a purchase, subscribe to a newsletter and other services, the Website also sets cookies. Cookies are digital data packages that the Website stores on your hard drive. The cookies we use identify the user's terminal devices (e.g. pc, mobile phone, tablet, etc.). A cookie is not a program and it does not contain a virus.

The Website stores cookies for the following purposes:


  • To improve the Website service and user benefits by generating web statistics
  • In connection with product searches


In addition to PR electronics cookies, the Website registers and sets the following third-party cookies:

Google Analytics
Google's cookies are used to understand how visitors use our site and to improve the site over time. The information is anonymous.

To opt out of Google Analytics generally, visit


Google Analytics registers and sets two types of cookies:

Persistent cookies, which show user behaviour over time. Persistent cookies are stored for a period of up to two years.

Session cookies, which show user behaviour within a given visit. Session cookies are deleted when you close the tab or browser.
Click here for an overview of privacy at Google.


We use Ubivox for our newsletters for customers who want to be updated on current activities at PR electronics.


If you do not wish PR electronics to identify your pc, mobile phone, tablet, etc., by setting cookies, you can disable cookies in your browser. See guidelines here:


Every time you visit the Website - regardless of whether there is a cookie or not - PR electronics registers the type of browser used by the user, the operating system, etc. of the pages, which the user wishes to access. This data is used in an accumulated anonymous report for use in statistical analysis of how the Website is generally used.


Contact, amendments and updates to the privacy policy
PR electronics is obliged at any time to meet legislative requirements pertaining to the protection of personal privacy. At the bottom of our privacy policy, you can always see when the policy was last updated.

If you have any questions or comments related to our privacy policy or how we use your personal information, contact us.


This document was updated April 25, 2013.